Buch
Change Management in Tourism
From 'Old' to 'New' Tourism
Produktdetails
320 Seiten, mit zahlreichen Abbildungen, 15,8 x 23,5 cm, kartoniert
ISBN
978-3-503-11084-1
Erscheinungstermin
26. September 2008
Programmbereich
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New information and communication strategies, globalisation, consumer preferences: Tourism markets and enterprises have gone through some rather dramatic changes. This volume provides you with practical information on managing changed customer demands, managing the new tourism destination and changing factor conditions. With practical examples and recommended actions for a successful change management in tourism.
Edited by Christopher Kronenberg, Sabine Müller, Prof. Dr. Mike Peters, Dr. Birgit Pikkemaat and Prof. Dr. Klaus Weiermair
With contributions by Gerald Bierling, Esther Blanco Cartagena, Prof. Dr. Philipp Boksberger, Dr. Alexandra Brunner-Sperdin, Prof. Dr. Frederic Dimanche, Prof. Dr. David K. Foot, Dr. Jörg Frehse, Prof. Dr. Matthias Fuchs, Yusuke Fukuhara, Prof. Dr. Georg Hoffmann, Dr. Wolfram Höpken, Prof. Dr. Egon Humpeler, Prof. Dr. Catalina Juaneda Sampol, Prof. Dr. Peter Keller, Christopher Kronenberg, Sabine Müller, Dr. Michael Mulvey, Noelene Orsolini, Prof. Dr. Mike Peters, Dr. Birgit Pikkemaat, Prof. Dr. Heinz Rico Scherrieb, Prof. Dr. Maria Schneider, Prof. Dr. Wolfgang Schobersberger, Dr. Markus Schuckert, Prof. Dr. Egon Smeral, Dr. Akira Soshiroda, Andrew Stegemann, Takashi Tsutsumi, Dr. Bibiana Walder, Prof. Dr. Klaus Weiermair, Prof. Dr. Peter Williams, Prof. Dr. Karlheinz Wöhler, Dr. Anita Zehrer, Prof. Dr. Andreas H. Zins
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