Verlagsprogramm

Innovation and Entrepreneurship – Strategies and Processes for Success in Tourism

Produktdetails

195 Seiten, mit zahlreichen Fallstudien, 15,8 x 23,5 cm, kartoniert

ISBN

978-3-503-11611-9

Erscheinungstermin

11. März 2010

Programmbereich

Management und Wirtschaft

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Inhaltsverzeichnis: Innovation and Entrepreneurship
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Innovation and Entrepreneurship

Strategies and Processes for Success in Tourism

Edited by Prof. Dr. Klaus Weiermair, Prof. Dr. Peter Keller, Prof. Dr. Harald Pechlaner, Prof. Dr. Frank M. Go
With contributions by Werner Bernet, Valérie Brive, Prof. Eileen Fischer, Dr. Elisabeth Fischer, Prof. Dr. William Gartner, Prof. Dr. Frank M. Go, Grzegorz Golembski, Ronald Israels, Prof. Dr. Peter Keller, Dr. Christopher Kronenberg, Dr. Paul Lynch, Samir Markarem, Prof. Alison Morrison, Marcin Olszewski, Prof. Paola Paniccia, Maria Razumova, Christopher Reuter, Bartolomé Deyá Tortella, Luiz Gonzaga Godoi Trigo, Marco Valeri, Prof. Dr. Francois Vellas, Prof. Dr. Klaus Weiermair, Dr. Anita Zehrer

Dieses Produkt ist leider nicht mehr lieferbar.

Innovation – The story behind success in Tourism

Tourism demand is becoming very volatile. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative.

This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e. g.:

G.A.P. Adventures, Canada
Touring Cars Finland LTD, Finland
Joska Kristall, Germany
the Sextantio Albergo Diffuso, Italy
the Spas of Salt Mine Bochnia, Poland

These stories of innovation and entrepreneurship in tourism from 13 countries exemplify the key factors for introducing new tourism products and processes successfully.

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