Innovation and Entrepreneurship

Innovation – The story behind success in Tourism

Tourism demand is becoming very volatile. In addition financial crisis and hyper competition in the liberalised world market worsen the situation. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative.

This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e. g.:

• G.A.P. Adventures, Canada
• Touring Cars Finland LTD, Finland
• Joska Kristall, Germany
• the Sextantio Albergo Diffuso, Italy
• the Spas of Salt Mine Bochnia, Poland

These stories of innovation and entrepreneurship in tourism from 13 countries exemplify the key factors for introducing new tourism products and processes successfully.