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IX, 170 Seiten, mit Abbildungen, 15,8 x 23,5 cm, kartoniertISBN
978-3-503-09079-2Erscheinungstermin
09. November 2005Programmbereich
Management und WirtschaftDownloads
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Rechnung, Kreditkarte (VISA, MasterCard, American Express), SEPA-LastschriftInnovation and Product Development in Tourism
Creating Sustainable Competitive Advantage
Herausgegeben von Dr. Bibiana Walder, Prof. Dr. Klaus Weiermair, Prof. Dr. Amparo Sancho Pérez
Mit Beiträgen von Dr. Paz Rico Belda, Professor Dr. Thomas Bieger, Dr. Bernardi Cabrer Borrás, Dr. Arvid Flagestad, Dr. Kurt Grötsch, Prof. Dr. Peter Keller, Prof. Dr. Stefan Klein, Claudia Möller, Silvia Pfeil, Dr. Birgit Pikkemaat, Prof. Dr. Amparo Sancho Pérez, Markus Schuckert, Dr. Bibiana Walder, Prof. Dr. Klaus Weiermair, Robert Weinert und Prof. Dr. Hannes Werthner
For the tourism and leisure industry innovation is one of the key factors of sustainable competitive advantage. Therefore it is astonishing that especially the tourism and leisure industry has for a long time underperformed in the field of innovation relative to other branches. Today it faces an innovation gap notably vis-à-vis ever increasing expectations of its customers. By closing this gap you could obtain strong competitive advantages for your tourism business or your destination. But innovation in tourism is a difficult and complex task. It is a serious strategic task. This volume written by international experts in tourism closes the gap between the available knowledge on innovation and its transformation into innovative products and services in tourism. The user gains central insights for the driving forces of innovation. The book shows how the spatial distribution of tourism enterprises, the degree of rivalry or cooperation, the closeness to resources and the clients are affecting innovations.
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